A slogan can't keep a team safe, but the right conversation can. The tagline I created for Frucor's safety programme helped reduce their Total Recordable Injury Rate from 47 to 22. The team went on to win the NZ Safety award for best initiative in 2016. Thanks to my friends at Geyser for the opportunity to work on the strategy and creative for this project.

Frucor's in-house magazine is at the heart of its great culture. I was lucky enough to help them shape their people stories for several years. Thanks to Rianna Munro for the design.

When it comes to living their values, Southern Cross walk the talk. This Values Companion I co-wrote and edited with the internal comms team at Southern Cross helps makes their culture meaningful for new team members - and is reinforced across the organisation at every touchpoint.