Helping safe habits stick at Frucor
A slogan can't keep a team safe, but the right conversation can. The tagline I created for Frucor's safety programme helped reduce their Total Recordable Injury Rate from 47 to 22. The team went on to win the NZ Safety award for best initiative in 2016. Thanks to my friends at Geyser for the opportunity to work on the strategy and creative for this project.